Credits: Agency: Draft FCB, Lisbon (Portugal) Creative Directors: Luís Silva Dias Duarte Pinheiro de Melo Art Director: José Carlos Silva Copywriter: Vasco Condessa
Credits: Agency: Leo Burnett & Target, Bucharest (Romania) Creative Director: Carmen Tiderle Art Director: Alex Icodin Copywriter: Irina Burlan Illustrator: Roman Tolici
Credits: Agency: Leo Burnett Italy Creative Directors: Riccardo Robiglio Paolo Dematteis Art Director: Barbara Ghiotti Copywriters: Michele Pieri Vincenzo Pastore Director: Sebastian Strasser
The Sydney Dogs Home also re-houses cats. Or tries to. But because of their name, no one associates them with cats. As a result over 65% of cats were being put down. So the Sydney Dogs home changed its name to the Sydney Dogs & Cats Home. This DM was sent to media influencers to make them aware of this change in the hope that it would generate free media coverage. Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).
A British chocolatier Thorntons created an 860 pound (390kg) pure chocolate billboard in London that was 14.5 ft by 9.5 ft large and made from 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels. The billboard took three months to build. It was eaten in three hours.
Credits: Agency: Berlin, Cameron & Partners, New York (US) Creative Director/Copywriter: Ewen Cameron Art Director: Jason Peterson Production Company: Satellite Films Director: Brian Beletic Music: William Tell Overture remixed by Quannum Projects's DJ Shadow Title Design & Post-Production: Panoptic, New York (US)
Credits: Agency: JWT London (UK) Creative Director/Art Director: Greg Martin Creative Director/ Copywriter: Mike McKenna Production Company: RSA Films Offline Edit: Final Cut Online Edit: The Mill Producer: Kai-Lu Hsiung