Labatt Ice: Drink it in the warm

One more of these great Labatt Ice ads. I do prefer the first one I posted, but this one is also very funny. Thanks to guy who takes off his sweater on the ad for sending it :p

Labatt Ice: Keep Warm

I have never seen this ad, but it's obviously old, probably from the 80's or 70's. However I could see this ad being used to sell todays "cool" beers, of course it would need some updating. I like the serious tone mixed with the ridiculousness of the situations. What do you guys think?