
Credits:
Agency: DDB New Zealand
Art Directors: Darran Wong Kam, Pete Thompson
Copywriters: Martin brown, Bridget Short
Via: The AdBlog / Ads of the World
Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone.
Credits:
Advertising School: Design Factory International, Germany
Tutor: Michael Hoinkes (He Said She Said)
Creative: Benjamin Busse
Description:
For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert.
Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.
Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Production: Garage Films, Lisbon (Portugal)
Director: Ernesto Bacalhau
Technology: eStara
This is about a young beat box trio who later W+K brings to Shanghai for their first big city on-stage performance. Our encourgement for our staff to personally dig deep into the culture of art, music, design and youth has given the office wonderful insights and our own creative content. This curiosity and sense of personal exploration has helped brand the office as a place of inspiration, without depending on our clients.
The full documentary is to come and W+K Shanghai will negotiate for a proper media release.