The briefing for the Creatives Club of Portugals' Young Creatives was to sell the new Frize bottle. This is a "purpose built" brief for the Creatives Club and it isn't the one that sends the creative teams to Cannes Young Creatives. That brief will be coming out on the 8th of May.
The ad reads:
Yellow (Frize) bottle cap - "One day she'll come back to me."
Red bottle cap - "I used to say that to."
The new Frize bottle. Lovelly like the water.
Credits:
Art Director: André Breda
Copywriter: Filipe Graça
