Relance: Compress

This one is a shameless self-promotion as I am the Art Director responsible for this TV Advert for Relance, a new Portuguese magazine covering various subject matters, such as Design, Fashion, Architecture, Food, etc. One of the reasons I have been so busy, and haven't been able to post much. Hope you guys like it. Do give me your feedback and let me know what you think.

The concept of the ad is that the subjects are being compressed into the magazine.
We had a purpose built machine to smash the objects, and then we filmed them with a special high speed camera, which I'm sure some of you guys already know, called Phantom. This impressive camera films at 1000fps in High Definition. The process was a lot of fun and very unpredictable. You just want to keep smashing stuff and trying new things.

Voice over says: "A mindful look at everything contemporaneous."

Credits:
Agency: Uzina (Lisbon, Portugal)
Creative Director: Gustavo Suarez
Art Director: André Breda
Copywriter: Bob Ferraz
Account Director: António Roquette
Production Company: Garage Films (Lisbon, Portugal)
Director: Enrique Escamilla
Photography Director: Carlos Lopes (a.k.a Cácá)
Executive Producer: Miguel Varela
Editor: Marcos Castiel
Post-production Director: Marta Metrass
Post-Production: Ingreme (Lisbon, Portugal)
Phantom Operator: Raoul Rodriguez
Music Supervision: Level Two Music (Australia)
Song: QUA - Painting Monsters
Composer: Cornel Wilczek
Sound post-production: Ameba (Lisbon, Portugal)

Ann Summers: Wood

I know it's gone past Valentine's day, but I'm sure all the male readers won't mind me posting this Ann summers ad, and the girls will probably see the funny side to the ad to ;)

Agency: Nitro, London, UK
Creative Director: Paul Shearer
Art Director: Jess Oudot
Copywriter: Matt Leach
Executive Producer: Laura Gregory
Producer: Jeremy McWilliams
Director: Paul Shearer
Production Company: Bang/Great Guns
Editor: Ted Guard @ The Quarry, London (UK)


Via: Ads of the World/AdGoodness

Adi Dassler

A bit of Adidas history on this claymation advert. There is only one thing I don't like, it's the way it ends with that ball. In my opinion it doesn't do justice to the rest of the animation. I didn't know how Adidas started, and what better way to learn it than with claymation?


Via: The Guardian

LILT

Yet another spoof. This one, is great until the end. It doesn't even look made by the same people. I wonder what happened!

Mother

Don't know anything about this ad, don't even know if its new or not, but the animation is quite good.

Kswiss

Do you think these guys were inspired by the Cadburys ad? Anyway, it's simple, but I like it. Nice drumming.

Get a Mac Christmas Ad

Let me know your thoughts on this ad. I like how they transformed the characters into a "cartoon". Is this a one off?

Orange: Ride

Nice production on this Orange advert. I'm not sure if it's new or not, I haven't seen before. If anyone has the credits for this ad let me know.

Beechams: Battle of Britain

Another proof pharmaceutical advertising doesn't have to be boring and full of scientific jargon. This isn't a magnificent ad but it is a fun everyday ad. Enough for me, if I had the choice, to choose Beechams.

Credits:
Agency: Grey London (UK)
Production: The Mill, London (UK)