Nike: Here I Am

Have you seen the new campaign for Nike women? Fantastic work by W+K Amsterdam. Although they do remind me a bit of the stories by Adidas. However, don't miss them. My favorite is Nicola Spirig. Awesome animation.

Nike: Roger Federer

Great new ad for Nike featuring Roger Federer and the Rhys Darby,one of the guys from The Flight of the Conchords.


Via: The Guardian

Guerrilla football

Might this be a new viral for Nike?

Nike: Creating Converts Is The Next Level

Another fantastic spot by 72andSunny for Nike. Full of great details. Probably the best TV ad I've seen lately.


Thanks to Armando from A Source Of Inspiration

Nike: Take it to the next level

Amazing new TV ad for Nike. You can see a bigger version here.

Credits:
Director: Guy Ritchie


Via: Glossy

Nike: My better is better

I love the concept behind this campaign, and the music, fantastic, some nice photography direction to.

Agency: Wieden + Kennedy, Portland (USA)
Executive Creative Directors: Jelly Helm, Steve Luker
Creative Directors: Tyler Whisnand, Mike McCommon
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Agency Executive Producer: Ben Grylewicz
Agency Producer: Shannon Worley
Assistant Producer: Natalie Montgomery
Production Company: Epoch Films, Los Angeles (USA)
Director: Stacy Wall
Executive Producer: Jerry Solomon
Producer: Marc Marrie
Editor: Lucas Eskin
Post-Production: Mad River Post (USA)
Audio Post-Production: Lime Studios, Santa Monica (USA)
Mixer: Loren Silber
Effects: RIOT - Klaus
Color Correction: Stefan Sonnenfeld @ Co. 3
Titles/Graphics: Buck
Talent: LaDanian Tomlinson, Adrian Peterson, Steve Nash, Kevin Durant, Brandon Roy, Diana Taurasi, Matt Holliday, Kyle Harrison; Ryan Powell, Landon Donovan, Hope Solo, Abby Wambach, Pete Carroll
Music: Saul Williams "List of Demands"
Record Label: Cornerstone/Fader
Sound Design: Lime
Sound Designer: Loren Silber


Via: Wieden+Kennedy Studio

Nike: LeBron V

Credits:
Agency: Wieden & Kennedy Tokyo (Japan)
Creatives: Driscoll, Hutch


Via: Wieden+Kennedy Studio

Nike: Supersonic

Nike: Cricket

Credits:
Agency: JWT India

Beijing Young Masters

Description:
May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comprised of the Battle of Nine Gates Young Masters Basketball Tournament and includes an original song and MV from MC Webber (Wang Bo), remixed by Soma. W+K Shanghai and Nike invited the Beijing hip hop innovator to compose a piece that both embodies the spirit of the competition as well as exemplifies Baqi style, to serve as the Beijing City Attack anthem.

The MV, shot in Beijing in collaboration with L.A.-based director Tony Petrossian, brings the Baqi attitude of MC Webber's track to life. Known for his groundbreaking work for artists such as DMX, Three Days Grace, Taking Back Sunday, and Avenged Sevenfold, Petrossian here unites his distinctive hip hop sensibilities with Beijing basketball and rap styles. The video illustrates a series of epic and increasingly formidable challenges for the three heroic 'young masters', who employ signature Baqi moves and skills to defeat a growing number of opponents. As they continue to advance past each gate's defendants, the video leaves off with the trio, up against hundreds in their biggest challenge yet, as they head confidently into battle.

Visually, the MV complements MC Webber's edgy rhymes with stylized editing by employing quick cuts, unconventional camera angles, and integrated images from the print and digital campaign. The fast pace and contrasting slow motion shots capture and emphasize the young masters' slick moves, and together with a surreal visual treatment, create an overall dynamic and energetic mood in the MV.

Nike: What is your fight (South Africa)

Also check the site www.justdoit.co.za.

Credits:
Agency: Wieden & Kennedy Amsterdam (Holland)
Director: Joaquin Baca-Asay
Photography on print work: Carlos Serrao

Via: Think Global, Act Stupid