Yesterday was World Day of Remembrance for Road Traffic Victims. Unfortunately this year, in Portugal alone, there were already 756 road accident related deaths. Maybe that's why they say we have the worst drivers in Europe. Anyway, this is the campaign we did at DraftFCB Lisbon. It consisted of posters and a guerrilla campaign, both of which you can see above. The poster reads "If you kill you won't forget", the crosses just say "World Day of Remembrance for Road Traffic Victims. 18th November 2007".
Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Directors: André Breda, César Nunes
Copywriters: Marcos Drummond, Sofia Vilanova
Photographer: Jarbas Teixeira Alves
Make-up artist: Erica Porru
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